Every Meta enhancement, what it does, where the switch is

The 70 categories the extension tracks, grouped by the card in the ad editor where Meta keeps the switch. Names are Meta's own. Descriptions are short and neutral; Meta's help centre has the long version.

Updated 3 September 2026. Meta renames and moves these often; when a switch appears that is not on this list, the extension shows it in its Account tab so it can be added.

Advantage+ creative, also shown as Standard enhancements

Ad setup, the card with an Edit button. One master switch and a list of individual enhancements. On many accounts the card summarises itself as "Turned on: …".

Standard enhancements (master): Turns the whole group on or off. On most builds switching it off also clears the individual items below; a few stay independent.
Image expansion: Extends the edges of your image with generated pixels so it fills placements with a different aspect ratio.
Visual touch-ups: Automatic cropping, framing and aspect-ratio changes of the image or video per placement.
Brightness and contrast: Adjusts exposure and contrast of the creative.
Image filter: Applies a colour filter to the image.
Image template: Places your image inside a Meta-designed frame or layout.
Image quality enhancements: Upscales or sharpens the image.
Auto crop: Crops the media to fit each placement.
Adapt to placement: Reformats the creative per surface (feed, Stories, Reels) rather than delivering it as uploaded.
Text improvements: Rewrites or reorders your primary text, headline and description, and can swap them between fields.
Text variations: Shows alternative versions of your copy to different people.
Dynamic text: Generates additional headline or description text from your inputs.
Translate text: Shows machine-translated copy to people whose language differs from the ad's.
Add subtitles: Adds auto-generated captions to video.
Add overlays: Overlays labels, prices, or text from your ad onto the image.
Add standard labels: Adds labels such as "free shipping" pulled from your catalog or copy onto the creative.
Hide price: Removes the price overlay from catalog creative.
Image animation: Adds motion to a still image.
3D animation: Applies a 3D motion effect to a still image.
Video filter, Video effects: Applies filters or generated effects to video.
Music: Lays a licensed track over video or animated image ads.
Music suggestions: Lets Meta pick a track for you rather than the one you chose.
Relevant comments: Surfaces selected comments from your Page or post next to the ad.
Enhance CTA: Changes or restyles the call-to-action button.
Add catalog items, Catalog items: Attaches products from your catalog to a non-catalog ad.
Highlight promo codes: Detects a promo code in your copy and displays it as a sticker or label.
Carousel enhancements: Reorders or adds cards to a carousel, including a generated end card.
Dynamic media: Lets Meta swap your media for other assets it considers relevant, including catalog media.
Convert to Reels: Rebuilds a static or feed video ad in a Reels format.
Profile end card: Appends a card with your Page profile at the end of a video.
Outline products: Draws attention boxes around products detected in the image.
Product text rewrite: Rewrites product names or descriptions from the catalog in the creative.
More creative variations: Generates additional versions of your creative to test.
Try ad variations: Delivers automatically generated variants of the ad.
Relevant creatives: Reuses other creatives from your account that Meta judges relevant.
Automatic adjustments: A catch-all switch on some builds that groups several of the above.

Creative setup

A card in the ad editor with rows for each feature. Rows with a pencil icon open a sub-modal with its own master switch and Save button; closing without saving reverts the change.

Website highlights: Pulls images and text from your landing page and shows them as extra visual elements on the ad. Sub-items: images, discovery links.
Website summaries, Show summaries: Generates a summary of your landing page and shows it in the ad.
Site links: Adds links to other pages of your site under the ad.
Promotions: Shows promo codes and an email sign-up option detected or generated from your site. Sub-items: Highlight promo codes, Email sign-up.
Products: Shows catalog products alongside a non-catalog ad.
Branding: Adds your logo or brand elements to the creative.
Show spotlights: Highlights parts of the creative Meta considers most relevant to the viewer.

Personalized destinations

A card with an Edit button that opens a sub-modal with one tab per destination on the left. Each tab has its own master switch; Save applies all tabs at once. On some accounts Browser add-ons has moved to a flat radio choice on the main page.

Personalized destinations (master): Lets Meta send some people to a destination other than your link.
Shop destination: Sends part of the traffic to your Facebook or Instagram Shop instead of your website.
Browser add-ons: Adds a call, message or app button in the in-app browser when someone opens your link.
Optimize website destination: Lets Meta pick a different page on your site as the landing page.
Product browsing, Add product browsing: Opens a browsable product view over your landing page.

Media and ad setup

Sections on the main editor page: media, format, ad setup, plus the Interactive experiences card where present.

Related media: Images and videos Meta selects from your account library to rotate with your creative. Shown as "N of M selected"; the extension deselects them, and can do so automatically.
Multi-advertiser ads: Allows your ad to appear in a unit together with other advertisers' ads.
Format display options: On carousel and collection formats, the Show products option adds catalog products to the format.
Add product tags: Tags products in the creative so they are shoppable.
Add details to ad layout: Adds extra information fields to the ad layout.
AI text generation: Generates primary text and headlines with Meta AI.
Generative AI imagery, Generate with Meta AI, AI Sandbox: Generates backgrounds or whole images with Meta AI.
Reveal details over time: Interactive experience that reveals product details progressively as the viewer engages.
Interactive experiences: Show summaries: Adds an interactive summary element on top of the creative.
Reels suggested partnerships: Suggests creator partnership placements for Reels ads.
Click-to-Message AI auto-replies: Lets Meta AI reply to messages that start from your ad.
Business AI: Meta's business assistant answering on your behalf in ad-driven conversations.
Predicted performance creative score: A creative score that can drive which variants are delivered.

Campaign, ad set, audience and placements

These live on the campaign and ad set pages, not in the ad editor. The extension recognises them when they are on screen.

Advantage+ audience: Lets Meta broaden delivery beyond your targeting inputs.
Detailed targeting expansion: Same idea for interest and behaviour targeting on older ad set layouts.
Reach more people (location expansion): Delivers outside the locations you set.
Advantage+ placements: Automatic placement selection across all surfaces.
Advantage+ campaign budget: Campaign-level budget distributed by Meta across ad sets.
Advantage+ shopping: The automated sales campaign type; enhancements inside it are part of the format.
Advantage+ catalog ads, Catalog ads optimization: Dynamic catalog delivery and its automatic creative optimisation.
CAPI Advantage+ enhanced match: Sends additional customer information from your pixel or Conversions API for matching.
All optimizations (master): The single "apply all recommendations" switch some builds show at the top of the editor.

Duplicate dialog

The dialog that appears when you duplicate a campaign, ad set or ad. It is where most people lose their settings.

Select all recommendations: Checked by default. Re-applies a group of enhancements and audience options to the copy. Uncheck it, and the four boxes under it, before clicking Duplicate.

The extension turns any of these off in one click on the open ad, and any category can be left on from the Filters tab. How to do it by hand, or add it to Chrome.